In this article from Realtor.com – it discusses real “buzz” words to use when trying to sell your Albuquerque home.
Why is this important? It could spell trouble if you say “excellent condition” unless you have just renovated your home, and even then it might be a trigger for trouble.
I know it sounds like it makes sense to say “gourmet” kitchen if you are trying to sell your Albuquerque home, but make sure you know your audience. A first time home buyer might be scared off thinking that the home is too expensive or too ‘frilly’ for their modest taste.
We see this all the time “motivated seller”. Don’t say it unless you really mean it. My first thought when I see “motivated” seller? well, I’ll tell you..it tells me you really are not if your home is still priced above the price bracket of the buyer you are looking for. Price your home right to sell and let it speak for itself. “Motivated” is likely to invite offers that leave you feeling dazed and confused.
Get current with the times, and say it like it is. Try to describe the home for its best features – “Mid Century Modern style”…paints a picture. “Cozy bungalow” describes your home to the T if it’s 1000 square feet of comfortable style.
Make sure you are not using words that trigger Fair Housing violations too…some things can not be said in our MLS remarks, so be sensitive to words that can get you into trouble..but let’s try to describe your home’s personality to invite the perfect buyer. Each home has a unique, wonderful feature, no matter the price or location – find it and talk about it!
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